Demographics: A Guide to Methods and Data Sources for Media, Business, and Government


Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult.

Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can… More >>

Demographics: A Guide to Methods and Data Sources for Media, Business, and Government

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