Provides a thorough introduction to economic concepts and principles and their application to the media industries. Fully updated text reflects the growth and impact of the Internet, globalization of media and other technological advances. Softcover. … More >>
Media Economics: Understanding Markets, Industries and Concepts
The text offers an overview of the American media market, with general facts and figures. Broadcasting, film and print industries are detailed in separate chapters. The book is concise and clear, but at a cost: it does not provide a consistent set of economic models for an in-depth analysis of the structure of the market, or its current trends. The level of the economics is somewhat basic. Good for students, not so much for more advanced readers.
Rating: 3 / 5