This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today’s media world. A separate chapter on theory broadens student’s understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length…. More >>
Introduction to Media Communication
This book magnificently outlines the intricacies of the world of mass communications and various mass media outlets. It glorifies the broadcasting industry to the extent of offering wonderful career insight, methods of mass media dissemination and broad-based spectrum of the glamorous industry.
Rating: 5 / 5