- ISBN13: 9780767920575
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being act… More >>
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Marketers are looking for new insights with which to build value for their organizations–new ways of looking at how people see and use their products or services.
I found such insights in The Culture Code. There is a lot in there that creative marketers can use to gain an edge.
Rating: 4 / 5
this book should be the first book to read if you are in marketing,research or any other related fields.
Rating: 5 / 5
This book gives us a new approach to understand the “rules” of marketing. Very interesting and a very nice reading. At least, it’s a very questionable way to view marketing as it is today.
Rating: 4 / 5
A Frenchman trying to psycho-analize and understand the American culture. While he is successfull in some extent, he is completely clueless most of the times.
One clear conclusion is that Mr. Rapaille has some fixed ideas imposed by his “Cultural Code” impeding him to deeply understand other cultures.
In my opinion, this book is very shallow appreciation of the cultural differences that goes nowhere.
Rating: 2 / 5
But I strongly disagree with some of the author’s examples. For instance, he suggests that the reason ancient Israelites (Jews) stopped eating pork was because their pagan neighbors used pork in their rituals and the animal wasn’t clean as it fed on carcases of dead animals. However, the Jews will tell you that they stopped eating pork because their God told them to. In fact, the Old Testament has proven to be one of the most accurate historical accounts we have of this period and there is no mention of pagan neighbors using pork in their pagan rituals at the time when Moses gave God’s command to stop eating pork. We can question the intentions of God (or Moses, it you think he was crazy and not really hearing from God), but the Old Testament simply says the pig is unclean.
OK. That kind of issue aside, the point of Rapaille’s argument remains sound. The Jews still eat no pork because of ingrained culture – whether that culture is religion-based, myth-based, or tradition-based. He argues that cultures change gradually and not all-at-once in all but rare exceptions. When you look at history, it seems to agree with this assertion.
The important point of the book is that, if you understand a culture in which you hope to sell a product, you can create a better product and marketing campaign than you could otherwise. This point seems well-founded. I look forward to the impact the book will have on my marketing and branding efforts for my company. Overall, I think it’s a great read and I believe it will create new neuronal connection for you resulting in greater creativity and innovation ;-)
Tom Carpenter, Author Wireless# Certification Official Study Guide
Rating: 5 / 5