The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization.
This book is designed to focus on the principles of economics in the business sector and to apply them to spec… More >>
Media Economics : Theory & Practice
Unbelievably dry and boring. Absolutely zero effort to make the experience even the least bit entertaining. The author goes to great lengths to make each sentence as wordy as possible (seemingly from an internal self-esteem issue that requires one to be as verbose as possible), as if vocabulary will cover up a lack of ability to convey a clear thought.
Rating: 1 / 5