Introduces the theories, foundations, and research methodology of mass communication. Discusses the radical developments in communication technology, multimedia and the internet that are essentially redefining mass communication. New revised edition. Paper. DLC: Mass media. … More >>
Communication Theories: Origins, Methods, and Uses in the Mass Media
Book was old and in bad shape. Still the book has the information that I needed.
Rating: 2 / 5
It provides a thoughtful review of communication theories (both critical and effects tradition) starting with Shannon and Weaver to Internet studies. The book also provides a chapter in communication methods, media conglomerates, and regulations. Too much better and less biased than Media and Society of Crouteau and MediaMaking from Grossberg.
Rating: 5 / 5